Meda Windows
During my role at Meda Windows on the Creative Marketing Team, I led a responsive website redesign to improve user experience, navigation, and conversions, ensuring alignment with brand guidelines while creating a cohesive, engaging cross-device experience. I incorporated SEO best practices and crafted conversion-focused copy to boost search visibility, strengthen messaging, and drive engagement.
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Alongside this, I developed and managed multi-platform content strategies, producing short-form video and visual assets that increased social engagement while maintaining visual consistency. I also supported marketing and lead generation through digital and print design, as well as high-performing email campaigns with on-brand, conversion-driven layouts and copy.
Project Type
Brand Identity, UX/UI, Social Media Content
My Role
Brand and Digital Designer
Date
July 2025 – Current
Redesigned the logo while staying true to its original theme.
The logo showcases two hands in different colors forming a heart, symbolizing care, community, and connection.
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The period in the word mark features a fingerprint symbolizing humanity and the organization's lasting imprint on the lives of others.
Playful Pink
evokes energy, stylishness, love, kindness,
and creativity
HEX #F77FBE
RGB 127, 36, 74, 1
CMYK 1, 62, 0, 0
Brilliant Black
elicits strength and self-discipline
HEX #030303
RGB 0, 0, 0
CMYK 75, 68, 67, 90
Bold Brown
brings a sense of safety, genuineness,
and authenticity.
HEX #8A451F
RGB 138, 69, 31
CMYK 31, 76, 100, 29
Benevolent Blue
associated with calmness, trustworthiness, and credibility
HEX #ee7f6e
RGB 238, 127, 110
CMYK 2, 62, 53, 0
Optimistic Orange
gives off energy and optimism
HEX #ee7f6e
RGB 238, 127, 110
CMYK 2, 62, 53, 0
Youthful Yellow
evokes sociability and happiness
HEX #ece78d
RGB 236, 231, 141
CMYK 9, 2, 56, 0
UX & Conversion Optimization
The primary goal of the website redesign was to create a more intuitive user experience, simplify navigation, and improve conversion outcomes.
Problem / Challenge
User perspective
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Users could benefit from clearer navigation and more intuitive pathways to key actions like requesting quotes or exploring products.
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​The website’s structure and content weren’t fully optimized to showcase the brand’s unique offerings.
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Business perspective:
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As a newly formed company, Meda Windows was in the early stages of building its brand presence. Marketing efforts were just beginning to scale, presenting an opportunity to strengthen online engagement and lead generation.
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​The brand’s visual identity and messaging had room to be more cohesive across pages and devices, enhancing recognition and trust.
Goals
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Improve overall usability and navigation.
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Increase time on site and reduce bounce rate.
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Align the website with brand guidelines and strengthen messaging.
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Drive higher conversion rates through intuitive UX and persuasive copy.
Research / Insights
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Competitor analysis of other window/renovation websites.
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Stakeholder interviews to define brand voice and conversion priorities.
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Heuristic evaluation of the current website.
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SEO analysis to identify content and search opportunities.
Event Marketing Collateral Design
For a trade show initiative, I designed a branded giveaway tote bag that reflected the company’s luxury, minimalist aesthetic. The strategy focused on creating a practical item that attendees would reuse, increasing brand recall and extending visibility beyond the event.
