For Real People
During my internship at For Real People, I led a team into redesigning the organization's brand identity and website. Their mission is to promote physical, mental, and environmental health in underserved communities in the Los Angeles area. Our task was to ensure that the brand evokes a "cool auntie" persona– bold, authentic, culturally connected, stylish, and nurturing.
I guided the visual direction, developed a refreshed color palette and typography system, redesigned the logo, and ensured consistent application across print and digital assets. I also led the website redesign, focusing on usability and storytelling to better reflect the organization’s mission and connect with their community.
Project Type
Brand Identity, UX/UI, Social Media Content
My Role
Intern, Team Leader, Project Lead
Date
January 2025 – June 2025
Updated the color palette to enhance inclusivity.
We retained pink to honor For Real People's original primary color and balanced it with tones like black, brown, and blue to create a more grounded, inclusive aesthetic that appeals to a broader audience.
Redesigned the logo while staying true to its original theme.
The logo showcases two hands in different colors forming a heart, symbolizing care, community, and connection.
The period in the word mark features a fingerprint symbolizing humanity and the organization's lasting imprint on the lives of others.
Playful Pink
evokes energy, stylishness, love, kindness,
and creativity
HEX #F77FBE
RGB 127, 36, 74, 1
CMYK 1, 62, 0, 0
Brilliant Black
elicits strength and self-discipline
HEX #030303
RGB 0, 0, 0
CMYK 75, 68, 67, 90
Bold Brown
brings a sense of safety, genuineness,
and authenticity.
HEX #8A451F
RGB 138, 69, 31
CMYK 31, 76, 100, 29
Benevolent Blue
associated with calmness, trustworthiness, and credibility
HEX #ee7f6e
RGB 238, 127, 110
CMYK 2, 62, 53, 0
Optimistic Orange
gives off energy and optimism
HEX #ee7f6e
RGB 238, 127, 110
CMYK 2, 62, 53, 0
Youthful Yellow
evokes sociability and happiness
HEX #ece78d
RGB 236, 231, 141
CMYK 9, 2, 56, 0
